Professional Graduate Study Program in Creative Management in Processes
Duration: 2 years (4 semesters)
Professional title: professional specialist in the field of creative management (mag. oec.)
Credits: 120 ECTS
Fields of education: management, organization, entrepreneurship
The study of Creative Management in Processes empowers professionals ready to be proactive in responding to contemporary business challenges. The study is based on knowledge and skills in the fields of management, entrepreneurship, organization, and informatics.
Upon graduation, professional specialists in the field of Creative Management are capable of management at a high organizational level of business. Acquired skills from various fields enable the development of experts who will make a significant contribution to the success of companies in the domestic and foreign markets with their knowledge. Professional specialists in the field of Creative Management utilize acquired knowledge and skills to analyze, manage, optimize, and automate business processes.
Studying Creative Management in Processes is an ideal continuation of education for anyone who wants to develop the social skills and techniques necessary for contemporary executives.
Advantages of the study program:
- individualized work in small groups enables students to easily acquire and apply knowledge through concrete examples from practice
- the contemporary social study with a developed curriculum equips professionals to meet the needs of the everyday business environment,
- the contemporary interdisciplinary knowledge and skills acquired throughout the course of the study are applicable at almost all managerial business levels.
By applying creative methods and techniques to effectively manage processes, professional specialists in the field of Creative Management improve business results and create new values for themselves as individuals, as well as for employers and society.
- lectures and/or (L)
- exercises and/or (E)
- seminars (S)
according to the table that follows.
| NAME OF THE COURSE | Weekly teaching load | ECTS | |||
| L | E | S | |||
| 1. semester | Creative Management | 3 | 0 | 1 | 8 |
| Marketing Management | 3 | 2 | 0 | 8 | |
| Basics of Methodology for Scientific Research | 3 | 0 | 1 | 6 | |
| Assessment of Creditworthiness | 1 | 3 | 0 | 4 | |
| Business Communication in English 1 | 1 | 0 | 2 | 4 | |
| 2. semester | Project Management | 3 | 2 | 0 | 8 |
| Business Communication | 2 | 1 | 0 | 4 | |
| Communication Skills | 2 | 0 | 1 | 4 | |
| Product and Service Branding | 2 | 2 | 0 | 4 | |
| Service Quality Management | 2 | 0 | 1 | 4 | |
| Computer skills | 1 | 0 | 2 | 4 | |
| Introduction to consumer behavior – elective course | 1 | 0 | 1 | 2 | |
| 3. semester | Process Management | 3 | 2 | 0 | 8 |
| Financial Management | 3 | 2 | 0 | 8 | |
| Marketing Communications | 2 | 0 | 2 | 6 | |
| Business Communication in English 2 | 1 | 3 | 0 | 4 | |
| Entrepreneurship | 2 | 2 | 0 | 4 | |
| 4. semester | Corporate Social Responsibility | 2 | 0 | 1 | 4 |
| Intercultural Aspects of Management | 2 | 0 | 1 | 4 | |
| Professional practice | 0 | 120 | 0 | 10 | |
| Master’s Thesis | 12 | ||||
Learning Outcomes of the Specialist Graduate Study in Creative Management in Processes
- critically evaluate the effects of implementing the generated ideas on business;
- evaluate the key features of digital business;
- apply scientific research methods and formulate the concept of the thesis;
- analyze teamwork performance in accordance with team development characteristics;
- critically evaluate the effects of project implementation;
- evaluate opportunities for implementing marketing strategies under the given conditions;
- identify and critically analyze the underlying assumptions of communication competence in the business environment;
- optimize the business process using modern methods and tools;
- evaluate the profitability of the business investment and the real time for the return on investment, and the implications for the business operator;
- evaluate investment in human resources through the concept of creating new value;
- critically evaluate the importance of implementing entrepreneurial strategies within the available resources;
- evaluate the importance of accounting indicators in strategic planning;
- assess the impact of corporate social responsibility on the economy and sustainable development;
- analyze and compare the influence of certain characteristics of the culture of society on the functioning of contemporary management.